Our journey to reaching 100,000 customers helped

Home Blog Our Journey To Reaching 100,000 Customers Helped
Pete Mugleston

Author: Pete Mugleston

CeMAP Mortgage Advisor, MD

Updated: August 5, 2025

Over the past 7 years, we’ve helped 100,000 customers get the right advice. We’re delighted to have been a part of so many people’s lives, helping to make a difference and giving them the advice and support they need to get their ideal mortgage.

Online Mortgage Advisor was created to fill a big gap in the mortgage market. We noticed that many customers were searching online for information about different types of mortgages, but there was no central hub of accurate information they could refer to.

Very few websites (or indeed brokers) then catered for borrowers with more complex scenarios. If you searched for “mortgage after bankruptcy” when we first started, the top result would be a 5-year-old forum post from the USA or spammy websites with no helpful information or credibility regarding who would help you.

Which is where we come in. Dave and I wanted to offer those services that weren’t being met, so we set up Online Mortgage Advisor in his bedroom. Now, almost a decade later, we have an incredible team and work with some of the best mortgage brokers in the business.

Going forward, our plans are to expand our office and services, offer more help to customers, and recruit new firms and advisors with a wider range of knowledge beyond mortgages.

OnlineMoneyAdvisor was born a few months back, and we’re already starting to see customers come through who we can pass on to an expert for insurance and pensions. We have also acquired international brands and trademarks and will launch overseas in the coming months, as we have incredible opportunities to help people globally.

It’s an incredibly exciting time for Online Mortgage Advisor, and our in-house team is amazing. There’s a lot of belief in what we’re doing and drive to make it happen, and I’ve no doubt in my mind that we’ll hit our numbers and continue to make a massive difference to our customers.

Here’s a short message from Pete, sharing his thoughts on our fantastic achievement…

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