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Transactional vs Marketing Communications:
What’s The Difference?

We love keeping in touch with you and we want you to know exactly why you receive certain types of communications from us.  

From welcome messages to new announcements, promotional offers and broker confirmations, there are many different types of emails or text messages that we might send to you.

There is a difference between transactional and marketing emails/SMS, and we want you to understand why you receive them and most importantly how you can choose not to!

What is a transactional email?

Emails (or text messages) sent in relation to an enquiry that either improve the service received or are an obligation for us to share are considered transactional. More often than not these are automated and triggered by a date or action.

Here are a few examples of transactional emails:

  • Enquiry confirmation/updates from a broker
  • Offering a second opinion
  • Credit report prompts or other enquiry supporting material

What is a marketing email?

In some cases, marketing emails (or text messages) are referred to as commercial emails because they contain marketing and promotional content. Our marketing channels are intended to provide you with relevant information that may be of interest to you. It’s important to note that these types of emails come with a choice as to whether or not you want to receive them (if you haven’t already opted out of receiving them).

Here are a few examples of marketing emails:

  • Newsletters
  • Sales emails
  • New and alternative products and services

How can you stop receiving all communications from Online Mortgage Advisor?

You can exercise your right to be forgotten at any time. This removes you from our database and will ensure that you no longer receive communications from us of any kind (providing you don’t enquire again). Simply send an email to [email protected] and tell us you’d like to stop receiving communications from us or be removed from our database.

There may be the odd exception for where legally you can’t be removed from our database, but this would only be if the advisor you were assigned successfully secured you a mortgage, should this be the case we will explain this to you and we will still prevent you receiving any more communications.

FCA disclaimer

*Based on our research, the content contained in this article is accurate as of the most recent time of writing. Lender criteria and policies change regularly so speak to one of the advisors we work with to confirm the most accurate up to date information. The information on the site is not tailored advice to each individual reader, and as such does not constitute financial advice. All advisors working with us are fully qualified to provide mortgage advice and work only for firms who are authorised and regulated by the Financial Conduct Authority. They will offer any advice specific to you and your needs.

Some types of buy to let mortgages are not regulated by the FCA. Think carefully before securing other debts against your home. As a mortgage is secured against your home, it may be repossessed if you do not keep up with repayments on your mortgage. Equity released from your home will also be secured against it.

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