|KPI||Minimum Benchmark||Top Performing Benchmark|
|Enquiry Volume (monthly)||10||30+|
|Conversion to AIP||10%||25%+|
|Conversion to Sale or FCR||45%||60%|
|Conversion of AIP to Full App||70%||85%|
|Average Case Size||£2,000||£3,000|
|Third Party Referrals||Everyone!||Everyone!|
1) Enquiry Volume
The total amount of enquiries you’ve taken from OMA in the last 180 days.
2) Contact Rates
The % of enquiries you made contact with.
3) FCR or Sale %
This measures enquiry waste more than any other metric – for every client there should be an outcome, either a Sale today, or an FCR for one in the future – anything else might as well have gone in the bin!
4) Conversion to AIP%
This shows the % of your enquiries that lead to an AIP.
5) Conversion from AIP to Full App %
The % of AIPs that progress to full application.
6) Insurance Penetration %
The % of your mortgage cases that have an insurance sale attached.