Noticed our forms are short? That’s not a mistake.
Most mortgage sites ask for a lot of personal information up front. We don’t. Not because we’re missing something, but because we’re only asking what we need to in order to give you the help you’ve asked for.
We’re not here to profile you. We’re here to help you.
Many websites ask detailed questions early on because they’re trying to gauge your eligibility, likelihood of doing business with them soon, and worth of the effort.
We’re a bit different…
We’re here to make sure everyone makes the best possible decision, and we want to leave everybody better off than we found them, whether they end up being customers or not.
That means no filters, no profiling, and no judgment. Whether your property is worth £40k or £400k or £4,000k, whether you’re about to make an offer on a property or just researching on somebody else’s behalf, you’ll get the same respect, attention, and access to expertise.
We don’t need to know your value to us. Just what you need from us.
Our service is focused on one thing: helping you get what you need.
We only ask what we need to:
Connect you with the right channel expert
Deliver the specific service you’ve chosen (like a second opinion, quote, or approval) with no surprises
Connect with you in the way that works best
That’s it.
We intentionally choose to go in blind to everything that doesn’t matter, because we want everybody to get the same high standard of expertise and service, no matter their situation or financial value to us.
We won’t ever fob somebody off because their case is less profitable, or prioritise somebody else just because it isn’t.
We prioritise based on the urgency of a person’s problem, based on the option they’ve chosen.
How We Change Lives
Discover stories from customers who've transformed their lives after choosing Online Mortgage Advisor to match them with the perfect broker for their unique needs.
What happens next?
Once you’re speaking to the right person, they’ll guide you through anything else that’s needed.
Because they’re a channel expert, someone who deals with your kind of mortgage every day, they don’t need a long backstory just to get started. They can hit the ground running.
If more detail helps move things forward, they’ll ask. If not, they won’t. We’ll ask just enough to get you what you need without having to jump through hoops.
Different doesn’t mean wrong
This way of doing things, asking only what we need, focusing on getting the right help in place, and treating everyone equally, is part of a bigger shift in how we work.
We’re gradually phasing in a more values-led approach across the entire site and service. Not every page or process reflects this perfectly yet, but we’re getting there, carefully and properly.
Whether you go ahead with us or not, our goal is the same: to leave you better off than when you arrived, clearer, more confident, and more in control of what happens next.