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Cookie Policy

This Cookie Policy explains how we use cookies, tags, pixels, and similar technologies on our website. Some of the cookies on our website are necessary, and others help improve the site to make it more user-friendly. By using our website, you consent to the use of cookies as described in this policy.


Cookies are small pieces of data that are stored on your computer or mobile device when you visit a website. They are used to enable website functionality, improve user experience, and gather information about how visitors interact with the site.

We use various types of cookies to enhance your overall browsing experience. We’ve categorised our cookies into four different groups:

  • Necessary cookies: These cookies are necessary for the site. They ensure security, stability, and proper functioning.
  • Analytical cookies: We use analytical cookies to gain insights into user behaviour. These cookies provide unique identifiers and track user interactions over different sessions, helping us improve our services based on your preferences.
  • Marketing cookies: These cookies help us deliver better-targeted advertisements.
  • Third-party cookies: Our site may also use third-party widgets or tools, such as YouTube or other third-party scripts. These cookies play a role in providing you with a more personalized and efficient online experience.

You can control and manage cookies in various ways. Most web browsers allow you to accept or decline cookies and provide settings for cookie preferences. Please note that disabling certain cookies may impact the functionality and user experience of our website.

To manage cookie settings in your browser, refer to the browser’s help menu or settings. You can also opt out of certain third-party cookies by visiting their respective websites and following their instructions.

Cookies We Use

This section lists all of the cookies that we use on our site below.

Necessary cookies

Cookies Description Duration
__cf_bm The __cf_bm cookie supports Cloudflare Bot Management by managing incoming traffic that matches criteria associated with bots. The cookie does not collect any personal data, and any information collected is subject to one-way encryption. 30 minutes

Analytical cookies

Cookies Description Duration
Starting _ga_(...) Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. 30 minutes
Starting _hjSessionUser_(...) Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. 1 Year
_hjFirstSeen Hotjar cookie that tracks the user's first visit to the site. 30 minutes
Starting _hjIncludedInSessionSample_(...) This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's pageview limit. 30 minutes
Starting _hjSession_(...) A cookie that holds the current session data. This ensures that subsequent requests within the session window will be attributed to the same Hotjar session. 30 minutes
_hjAbsoluteSessionInProgress The cookie is set so Hotjar can track the beginning of the user's journey for a total session count. It does not contain any identifiable information. 30 minutes

Marketing cookies

Cookies Description Duration
_gcl_au Used by Google AdSense to understand user interaction with the website by generating analytical data. 3 months
_fbp Facebook Pixel advertising first-party cookie. Used by Facebook to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers. 3 months
lastExternalReferrerTime Detects how the user reached the website by registering their last URL-address. Persistent
lastExternalReferrer Detects how the user reached the website by registering their last URL-address. Persistent

Third-party cookies

Cookies Description Duration
YSC This cookie is set by YouTube to track views of embedded videos. Per Session
VISITOR_INFO1_LIVE This cookie is set by Youtube to keep track of user preferences for Youtube videos embedded in sites. It can also determine whether the website visitor is using the new or old version of the Youtube interface. 6 months
_cfuvid This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators. Per Session

Changes to this Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically for any updates or changes.

Privacy Policy

For further details on how we handle your data and ensure your privacy, please refer to our privacy policy.

Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please contact us.

By using www.onlinemortgageadvisor.co.uk, you agree to the use of cookies in accordance with this policy.

Last Updated: December 21 2023

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